Eileen Chih

Santa Clara University, Santa Clara, CA

Bachelors of Science in Economics, Concentration in Data Analysis, Expected 2022

Minor: Management Information Systems (MIS)

GPA 3.48

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Related coursework: Principles of Marketing, Data Analysis and Econometrics, Data Analysis Applications, Operations Management, Database Management Systems, Computer Communication Systems, Data Wrangling & Visualization, Applied Econometrics, Data Analytics & Machine Learning

Database Management Systems

- Developed a database specification and prototype database for an organization

- Implemented, populated, and query database using SQL programming

Data analysis 

- replicate peer-reviewed econometrics study with two collaborators

- analyzed data in R
- created, debugged, and used RMarkdown
- generated, displayed, and interpreted descriptive statistics using ggplot
- ran and interpreted regressions and statistical tests using stargazer

Marketing strategy proposal

- create a marketing plan for an existing small company with two collaborators

- conducted research and presented company description and strategic focus

- performed a situation analysis, SWOT analysis and environmental scan

- identified the target market and generated a positioning strategy

Public Relations

Alpha Phi Omega,

Santa Clara University

- Conducted user research and performed audience analysis to maximize content distribution


- Designed a cost-effective social media campaign to expand community network and increase page views

- Contributed to 100% increase in pledge class; increased social media following by 47% and user engagement by 10%